Shopify store optimization · Australia

Your Shopify store, refined.

I work with small Australian e-commerce brands to rebuild and optimize their Shopify stores — so more of the people who find you, actually buy from you.

Get a free audit → No pitch, just honest feedback.

Why it matters

Most small business owners set up their Shopify store once — usually with a default template, a few product photos, and whatever copy they could write in an afternoon. And then they leave it. Not because they don't care, but because between a full-time job, real life, and actually running the business, there's no time left to sit down and figure out SEO, fix the mobile layout, rewrite the product page, and make everything look the way you imagined it. The result is a store that looks like a thousand other stores — missing the small things that build trust and turn visitors into buyers.

It's not broken. It's just never been refined.

What's included

A store that looks like a brand, not a template

One you're proud to send people to.

Product pages that do the selling for you

So you're not losing people who actually wanted to buy.

Mobile that works the way your customers use it

Built for Instagram traffic landing on a phone, not an afterthought from a desktop build.

The work

HAYDENSMITH CO.

Homepage rebuild · Shopify

A church and missionary dress shirt brand based in Australia. Their store had the right product — it just wasn't showing it properly.

HAYDENSMITH CO. homepage after the rebuild

HAYDENSMITH CO. homepage before the rebuild

Before After

Drag the handle to compare — the panel follows you down the page.

The homepage went from a default template layout with no visual hierarchy to an editorial design that leads with a strong brand statement, organizes information clearly, and gives customers a reason to keep scrolling. Cleaner typography, a tighter product grid, and a single strong review instead of a cluttered carousel.

Other work

JN BladeZ

Custom booking site · Gold Coast barber

A barber who needed more than a contact form. Built a booking site that shows the next free appointment up front, lays out pricing in plain language, and handles scheduling and rescheduling on its own — so the business keeps running without him managing it by hand between cuts.

View the site

The process

Free audit

I look at your store and tell you exactly what's holding it back.

Proposal

Clear scope, timeline, and price. No surprises.

Build & handover

I do the work, you get a store that converts.

Investment

Founder rate

Starts from $300

Final price is confirmed after your free audit, once we know exactly what your store needs. No ongoing fees unless you want them.

Want to know what's holding your store back?

I'll audit your store for free — no pitch, just honest feedback on what's costing you sales.

Send me your store link → indyhs@icloud.com